ABCey’s Startup Monday: Loopd

Startup Monday is ABCey’s weekly post that showcases some of the most innovative startups based in San Francisco! These are often companies that we have our eye on or have worked with in the past. This week, we are putting the spotlight on Loopd

 

What is Loopd?

Loopd is an event engagement platform aimed to make networking easier and to access to relevant marketing materials for your attendees, but it doesn’t stop there! Loopd is a great tool that benefits event planners and booth staff, too! It allows you to track guest traffic information, view interaction history and follow up with attendees!

 

How does it work?

Loopd

Loopd is able to provide information and promote engagement with two devices: Bluetooth beacons and chips located in lanyards! Beacons are placed around the venue and communicate with the chips around guests’ necks to allow for location-tracking tools. For guests to share networking information, a simple tap between their badges can help exchange all needed information! Talk about convenient. To receive materials from any booth you visited at the event, a quick look to the app will give you access to all the fliers and promotions from the exhibitor! As event planners, you are able to track how successful your event is with real time analytics and to see what attracts the most guests.

 

Why we love Loopd!

We love Loopd!

Aside from the networking capabilities and analytics, Loopd also cuts down on check in and check out times! Event planners always find ways to cut down on waiting times to prevent boring guests, and Loopd is an amazing solution. With this technology, guests are able to cut down on their carbon footprint by networking through the badges instead of passing out business cards. Also, it eliminates the need for printed fliers since it can be shared through the app!

 

Have you had to opportunity to use Loopd or interested in trying it out? We’d love to hear from you! Let us know in the comments below or on Facebook and Twitter!

If you’d like to see other San Francisco startups we’ve featured before, click here.

 


ABCey Presents: 10 Creative Event Promotion Ideas

Event promotion is essential for putting on a fantastic event. However, it can start to feel like you’re using the same techniques over and over again. ABCey recognizes that keeping your event marketing strategy fresh can be a challenge, so here are 10 creative event promotion ideas that are sure to attract huge audiences!

1. Comp Passes

Offer sponsors, exhibitors and vendors attendee free passes so that they can share them with their best clients or invite their colleagues, family, and friends. They can help return the favor by sharing them on social media to help spread the word!

2. Chatbots When People are Buying Tickets

chatbots - event promotion

Use chatbots to take care of anyone looking for answers on your website before they commit to buying tickets. Live chat on your website, Facebook messenger, and text chatbots can answer any questions potential attendees might have, so that there’s less of a chance they’ll leave the page and forget to purchase tickets!

3. Create a Live Spectacle

public spectacle - event promotion

Plan a live activity that can grow and develop in a busy public place over a period of a few hours so that passers-by can stop and watch! This could be a group of artists making a huge structure or art piece of some sort. Try to make it relate to your event and create a timelapse of progress, so you can share it online to further promote your event!

4. Gear Your Content Marketing Efforts Towards Leadership

When it comes to creating your own content, it can be tempting to focus on search engine optimization and stuffing your copy with keywords, but this isn’t an effective way to increase your attendance. Instead, try to create thoughtful content that showcases your event brand as a thought leader, so that people view your company as a place they can turn to for new, insightful information. The more people trust your brand, the more likely they are to support you!

5. Host a Free or Sponsored Webinar

webinar - event promotion

If your event is business related or offers some sort of expertise, a webinar can offer a preview of what to expect to draw people in. If you give them valuable information in the free webinar, it’ll make them wonder how much more they can gain from attending the actual event!

6. Set Up a City Photo Booth

Instead of just using a photo booth at the actual event, try using one as a promo opportunity by setting it up somewhere in the city beforehand! This can be simple by just getting a polaroid camera or an iPad, signed backdrop curtain with event dates and details, and fun props to get people excited!

7. Use Image Quotes From Past Attendees

Friends at an event - event promotion

Gather quotes from past attendees and overlay them on images from the event. Note their name, job title, and organization if they give you permission to share it. These make for great social media and blog posts to promote your next event!

8. Pop-Up Henna Wall

Who doesn’t love Henna? Set up a pop-up stall at a local event or the local supermarket and have an artist offer Henna tattoos to people passing by! Have the Henna artist create a unique style that incorporates your logo or represents your event theme. Use this opportunity to hand out event details, and offer free swag or discounts to those who show up on event day with their henna tattoo!

9. Social Media Takeover

Social media takeover - event promotion

Let someone else from your company who doesn’t usually control your social media accounts to take the reins. This could be your interns or bloggers, for example. It will offer an alternative voice and can present a different perspective. The goal is to encourage people like them to start following your event account!

10. A Photo a Day

a photo a day - event promotion

In the months leading up to the event, try to share a photo every day from your past events on social media. This will give potential attendees a taste of what your events are like. If previous attendees appear in the photos, tag them (after getting their permission) to encourage them to share the photo as well!

Which event promotion idea will you use?

We’d love to hear from you! Let us know in the comments below or on Facebook or Twitter!

 


ABCey’s #TechTuesday: Top 10 High Tech Event Activities

#TechTuesday highlights the best and brightest ideas in the tech world. Today’s #TechTuesday features high tech event activities!

1. Projection Mapping

High Tech Event Activities – 3D Projection Mapping

Projection mapping is displaying a video over an object to create an amazing experience for your guests. The video projection brings to life any performance and activity that your audience engages in. It also adds another aspect to any event that will capture your entire audience’s attention. We also used projection in one of our previous events, and it was a huge hit!

 

2. Spotify House’s Bose Soundbooth

Spotify House'€™s Bose Soundbooth
Photo by Nadia Chaudhury

This amazing Bose Soundbooth presented by Spotify was from SXSW! Guests  completely immersed themselves in music as the booth was covered in mirrors and disco balls. Attendees were also more than happy to add their favorite songs to the official Spotify SXSW playlist. What song would you add?

 

3. Digital Graffiti Wall

Let your guests leave their mark at your event! Also, if you add an overhead question, your guests will be excited to head over to the wall to contribute. If you’re looking for a more kid-friendly activity, project a coloring book. Adults will love the activity, too!

 

4. 3D Selfie

High Tech Event Activities – 3D Selfies

In just a few minutes, you can be 3D scanned and recreated! If you have ever wanted a small model of your photo, your wish has come true! With this booth at your event, your guests are able to walk away with a “mini me” and a lasting memory of your event! If you’re not a huge fan of having a model of yourself, you have the option to have your mini me sent to yourself and you can share it to your social media, too! Now everyone can see exactly what you wore and all the fun you had at every angle!

 

5. iZombie Brain Scans

BuzzFeed's and CW's Party Till You're Undead iZombie Brain Scans
Photo by Nadia Chaudhury

These unforgettable brain scans were from the CW’s premiere of iZombie hosted by Buzzfeed! Attendees lined up to get a scan and observe their brain activity as they ate 3D-printed candy made onsite! Also, they kept the scans afterward! How could you adapt to use these brain scans at your event?

 

6. Social Media Wall

High Tech Event Activities – Social Media Wall

A social media wall is an amazing way to have your guests engage with your event and with each other! Not only will it spark conversation, it will create an online presence for your event! It will be an amazing way to break the ice and have your guests networking instead of making awkward small talk.

 

7. Virtual Tunnel Entrance

High Tech Event Activities – Virtual Tunnel

Give your attendees a grand entrance! Or maybe it could an enchanting and thrilling! It’s all in your hands. You decide what to project whether it be starry, checkered, or swirly! It will give off a great first impression of your event before they even enter! They’ll find themselves wanting to make another entrance.

 

8. Augmented Reality Gaming Wall

High Tech Event Activities – Augmented Reality Gaming Wall

Whether you’re competitive or nonchalant, take your games to another level with an augmented reality gaming wall! Kids and adults alike will love seeing their movements interact with the virtual world of the game. Who can resist?

 

9. Edible Photo Booth

Edible Photo Booth
Photo by Selffee

Pictures and food. Sure, they’re amazing apart, but it’s even better combined! This printer will take your selfie or any picture and print it onto your food for you! It’s the perfect Instagram moment and will help increase your social media presence along with engagement. The only problem? It’ll look too good to eat.

 

10. Interactive Virtual Wall

High Tech Event Activities – Interactive Virtual Wall
Photo by Global Event Managment

Have you ever been to a mall and seen those walls that interact with your body movements? It’s almost as if you are the wave and the colors that splash and swish around on the screen. Let your guests be mesmerized with the effects as they catch themselves walking back and forth in front of the wall!

 

How do you like our high tech event activities?

 

Have you seen any of these high tech event activities lately? Which one is your favorite? Which ones did we miss? We’d love to hear from you! Let us know in the comments below or on Facebook and Twitter!


ABCey’s Startup Monday: Virta Health

Startup Monday is ABCey’s weekly post that showcases some of the most innovative startups based in the San Francisco! These are often companies that we have our eye on or have worked with in the past. This week, the spotlight’s on Virta. This company that works to treat and reverse type 2 diabetes and other chronic metabolic diseases! 

What is Virta?

Virta's mission

Founded in 2014 by Sami Inkinen, Virta is an online specialty medical clinic that reverses type 2 diabetes safely and sustainably. There’s no need to worry about risks, costs, or side effects of medications or surgery with this treatment! Virta is clinically proven to work. Plus, their mission is to reverse type 2 diabetes in 100 million people by 2025. With 52% of the adult population in the U.S. suffering from type 2 diabetes or prediabetes, this startup is definitely one to watch.

How it Works?

Virta app

So what does it mean to “reverse” type 2 diabetes? Although type 2 diabetes can’t be cured, if your blood sugar remains normal without having to use diabetes-specific medication and you no longer meet the diagnostic criteria, you have successfully reversed your type 2 diabetes. Virta bases their treatment off of nutritional ketosis. This is a natural metabolic state where your body adapts to burning fat rather than carbohydrates as its primary fuel. Nutritional ketosis is the most effective treatment option for reversing type 2 diabetes. Based on clinical trials, it directly reduces blood sugar, improve insulin sensitivity, and reduce inflammation, which are the three most significant problems caused by type 2 diabetes.

By offering all the necessary supplies, continuous physician supervision, personalized dietary guidance and health coaching, biomarker tracking and curated resources, and a private patient community, Virta gives patients everything they need to successfully reverse their type 2 diabetes all in the form of an app!

Why we Love Virta?

Virta success stories

Virta offers long-lasting results fast! 87% of insulin users reduced or eliminated usage after just 10 weeks, 60% of patients reversed their type 2 diabetes after 1 year, and most patients have reduced their blood sugar levels by 1.0%. Now that’s effective! Virta also makes their treatment easy to manage and convenient through their use of technology. All of the treatment’s functions are on their app, so patients are frequently monitored and can easily access everything they need.  We love to see companies like Virta using technology to make a difference!

Will you use Virta or recommend it to a friend who might need it? Let us know in the comments below or on Facebook and Twitter! If you’d like to see other San Francisco startups we’ve featured in the past, click here.


ABCey Presents: Eco-Friendly Event Favors Your Guests Will Love!

In this past year, people are more conscious of how wasteful they are, and sometimes events are not the most environmentally friendly. ABCey recognizes this environmental concern and wanted to showcase some great eco-friendly event favors that your attendees will adore!

Plotted PlantsEco-friendly Potted Plants

You can’t go wrong with these adorable plotted plants! There are so many options: succulents for a low-maintenance plant, flowers for a pop of color, or herbs for a fragrant smell! You can also dress up your potted plants and write on a label, so your guests won’t forget where it’s from!

 

Plantable Invitations

Eco-Friendly Plantable Invitations

If you are sending out invitations, why not let it do some good? You can print your invitations on seed-embedded paper! Your guests can plant your invitation and in a couple weeks, they’ll have a sprout to commemorate your wonderful event! If you’re in a creative mood, you can also make your own!

 

Birdseed FavorsEco-Friendly Birdseed Favors

These birdseed favors are the perfect way to thank your guests and to treat the birds! With these party favors, your guests can hang them on trees and watch birds fly nearby for a sweet little snack. Also, it’s easy to make and can be cut into a variety of shapes!

 

Mini Honey Jars

Eco-Friendly Mini jars of honey

This cute jar of honey from a local beekeeper is a wonderful event favor! After finishing the honey, guests can use the jar to store other foods! Moreover, all aspects of the gift is either recyclable or biodegradable!

 

Homemade Soaps

Eco-Friendly Homemade Soap

There are so many options for natural and vegan soaps! Attach a little thank you note to it, and your guests are sure to love it. Soaps have a long shelf life and without a bottle, it’s great for the environment!

 

What’s your favorite eco-friendly event favor?

 

Have you gotten any eco-friendly party favors you love? Do you have any ideas of your own? We’d love to hear from you! Let us know in the comments below or on Facebook or Twitter!

 

If you’re looking for ways to make your event more eco-friendly, ABCey has curated a list of ideas for upcycled event decor that we love and are sure to look amazing!

 


ABCey’s San Francisco Weekend Lineup: 8/3-8/5

It’s almost Friday! ABCey brings you this week’s SF Weekend Lineup with the top events happening in the Bay Area! Get excited for this fun-filled weekend ahead!

WorkshopSF Night Market

WorkshopSF - SF weekend lineup

August 3rd | 7-10pm |Free Entry |WorkshopSF

Every first Friday, WorkshopSF hosts an open house/party with DIY, art, fun and community. For August’s first Friday event, WorkshopSF is hosting a Night Market where they’re showcasing several vendors who used to take classes at their location and are now successful artists! There will be locally made wares, art, and designs available for purchase, as well as beer and mac and cheese. Bring your friends!

The 420 Games

420 Games - SF weekend lineup

August 4th | 8AM-2PM |$4.20-$50 |The Spreckles Temple of Music Bandshell in Golden Gate Park

Get some exercise and join in on the 5th annual San Francisco 420 Games! This event kicks off with a 4.20 mile run/walk/jog/ride (whatever you want), and leads into a Yoga cool-down at The Music Concourse Bandshell. Following the exercise portion of the event, there will be 2.5 hours of Beer Tasting from 11AM-1:30PM, industry exhibitors, live music, educational speeches, and more! If you want to show your support for marijuana or learn more about it, then this is the event for you!

Free Films in Dolores Park

Free films - SF weekend lineup

August 4th | 7PM |Free Admission |Dolores Park

The Film Night in the Park outdoor film series is back and kicks off this Saturday evening at 7PM! Every Saturday starting this weekend, a new movie will be played on a huge screen in Dolores park for a whole month. Attendees are encouraged to picnic before the film starts, and refreshments will be available at the park as well. The movie playing this weekend is The Adventures of Priscilla, Queen of the Desert. Come out and relax with a good movie classic and the beautiful scenery of one of SF’s best parks!

Jerry Day

Jerry Garcia Day - SF weekend lineup

August 5th | 11AM-6PM |Free Admission |Jerry Garcia Amphitheatre (McLaren Park)

The 16th Annual Jerry Day is an annual civic and cultural event that celebrates one of the great rock guitarists of all time and San Francisco-native, Jerry Garcia. And yes, he did inspire the name of Ben & Jerry’s delicious Cherry Garcia ice cream flavor. This all day concert and festival brings together an eclectic group of performers, including several who played with the Jerry Garcia Band in the ’80s and ’90s. Don’t miss out on this festive event that is sure to make you feel nostalgic!

Beer Brewing Class

Beer brewing - SF weekend lineup

August 5th | 10AM-1PM |Free Admission |Preserved

Learn how to brew a 1-gallon batch of a German Hefe Weissbier! You’ll quickly hear about the history and chemistry of beer brewing before getting hands on. Make your own beer to take home and taste samples from a few breweries. Now that sounds like a fun way to spend your Sunday afternoon!

What does your SF weekend lineup look like?

Which events are you most excited about? Any that we missed? We’d love to hear from you! Let us know in the comments below or on Facebook and Twitter!