Hello April and welcome Spring! This is definitely one of our favorites seasons here at ABCey when the flowers are in bloom, the days are longer, the weather is pleasant and the air feels fresh. The weekend is the perfect time to experience this wonderful season in the Bay Area and we’ve got you covered with some incredible events to get your April off to a great start.
1. Free Krispy Kreme Day
FRIDAY APRIL 1ST, 2016 | ALL DAY | KRISPY KREME (DALY CITY)* | FREE
The weekends are meant for indulging, so why not take a break from your healthy diet and satisfy your sugar craving with a free Krispy Kreme doughnut. And no, this is no April Fool’s Joke. Only a select few locations around the Bay Area are participating (the Daly City location is one of them) so make sure to call ahead of time before making your way down to a particular store.
2. Funcheap’s April Fools Pop-Up Comedy Weekend
FRIDAY APRIL 1ST, 2016 | 7:30PM & 10PM | FOLSOM STREET FOUNDRY | FREE*/$10
April Fools only comes once a year, so you can’t let the day pass without getting some comedy in your system. Funcheap is taking over the Folsom Street Foundry on Friday and Saturday night with their pop-up comedy show featuring some of the best comedians in the Bay Area. They’ll have a DJ spinning all night long and full bar with some amazing drink specials. Admission is free if you RSVP ahead of time (although $5 donations are encouraged), otherwise it’s $10 at the door.
3. Macy’s Flower Show: Family Fun Day
SATURDAY APRIL 2ND, 2016 | 11AM | MACY’S UNION SQUARE | FREE
Nothing screams Springtime more than flowers do and this weekend, the Flower Show at Macy’s Union Square is the place to be. The kid’s department is having a family fun day where the whole family can enjoy activities together such as bean bag tosses, kite making and other cool crafts, while enjoying music from a live dj. There are a myriad of other events happening that day, so make sure to check out their website so you don’t miss out!
4. “Liquid Sky” Jimi Hendrix Tribute
SATURDAY APRIL 2ND, 2016 | 7PM – 9PM | BAL THEATER, SAN LEANDRO CA | $20
Who doesn’t wish they could go back in time to see the legendary Jimi Hendrix perform?! Well until time travel becomes an actuality, the next best thing is the premier Jimi Hendrix tribute band, Liquid Sky. They’ll be at San Leandro’s historic BAL Theater, playing some of Jimi Hendrix’ greatest hits from his first three albums. Tickets can be purchased here.
5. TOM’s Wearhouse Sale
SUNDAY APRIL 3RD, 2016 | 9AM – 7PM | SAN MATEO EVENT CENTER | FREE*
Sundays are made for brunch and shopping and this Sunday, the 50,000 sq ft San Mateo Event Center will be be stocked full of TOMS products such as sunglasses and shoes for men, women and youth for the ultimate markdown of 50-70% off retail prices! And who doesn’t love TOMS shoes? They’re comfortable, affordable and are aligned with a great cause. Shoes will be refilled throughout the day, but of course it’s best to get there early to have access to all the best offerings. More info can be found here.
If you have the right perspective, almost any event you attend could turn into a networking opportunity. However, it’s not enough to just be professional and poised. You also need to skillfully collect important details from the people you meet, and employ lead generation strategies.
Here’s how you can collect data and generate leads – whether you go to a local Bay Area event or one on another continent.
Create Genuine Connections With People
Giving a stranger a broad, inviting smile is a good first step, but you need to do more to make meaningful contact. Start by asking a person why he or she chose to attend this event.
That simple question can act as the gateway to a much longer and information-packed conversation that tells you things such as where the person is from, what his or her interests are and whether the services you provide may fill an existing need the individual has. Creating meaningful connections at conferences often requires stepping out of your comfort zone. Usually that’ll entail interacting with venue managers and fellow vendors, not just people who are most likely to become your next customers.
Only Request the Most Relevant Data
Filing out a contact form usually isn’t the most exciting activity, but you can make the task more pleasant for the people you meet by only asking questions related to your line of work. For example, if you run an event-planning company, you’d probably want to know someone’s address and the average size of the gatherings he or she typically hosts. However, asking for a date of birth, gender or household income information may be seen as intrusive, and could make individuals unwilling to complete the contact form.
Come to the Event Well Prepared
It’s hard to make people feel enthused about the products and services you offer if you’re not able to clearly articulate why those things are worthwhile. If you’re at a conference, realize there may be dozens of other merchants selling things that are very similar to your offerings. In that case, how do you stand out and generate leads? By presenting yourself as able to best meet a potential client’s needs.
That means doing more than perfecting your sales pitch, although that is important. Spend time thinking about the types of people who will most likely be attending this event and decide how what you’re selling could be positioned as helpful and necessary. Also, if you’ll be bringing representatives to the event who are new and not as adept at selling your products, make sure those team members are paired up with seasoned salespeople.
Offer at Least One Quick Data Collection Method
In the best-case scenario, you’d only meet people who are ready to give you their full attention and wouldn’t mind spending several minutes providing details about themselves. However, that expectation is far from realistic. The individuals who cross your path may be very interested in what you could give them, but still only have a minute of spare time before they have to dash off to panel discussions, meetings and lunch dates.
With that in mind, try to have at least one way to collect data in seconds. Perhaps you could ask for an email address, or request that a person send a text message to a certain number and then receive a link that allows them to sign up on a mailing list. There are even some apps that allow you to scan a person’s business card and quickly import the details. Remember, the fact that people have other places to be doesn’t necessarily mean they are not interested in learning more about you. However, if you don’t cater to their time-sensitive lifestyles, you might miss out on valuable leads.
Give Free Items or Hold Contests
Some people need a little encouragement before giving private details to individuals they don’t know. That gentle prodding could come in the form of a contest that gives the winner an enviable prize.
Ideally, the giveaway should relate to your business. If you specialize in planning events, the prize could be a $500 gift certificate for your services. You could also give a smaller prize such as a dinner at a notable Bay Area restaurant, plus the pleasure of your company. That dinner meeting could offer the perfect chance to explain more about your services or products and make someone want to buy them.
On the other hand, you may want to give freebies that urge people to get acquainted with what it’s like to be a client. If you run a marketing firm that charges $30 for one-hour consultations, consider giving them for free to event attendees who agree to provide contact details. When creating the contest forms, be sure to call attention to the fact that the consultations are a $30 value.
Hopefully these strategies will make you feel ready to thrive at your next event, whether it’s in the Bay Area or beyond. The key to making the most of your interactions at these gatherings lies in preparation, and the tips above should equip you to make great impressions.
#TechTuesday highlights the best and brightest ideas in the tech world. ABCey would like to recognize these up and coming technologies for their innovative ideas and impact on the event world!
When configuring all the details while planning your next event, sometimes the “transportation” tab gets shuffled unintentionally to the wait-until-the-last-minute detail to arrange. However, if your event has VIP guests such as keynote speakers or sponsors, transportation becomes even more crucial to arrange asap. With the Teleport app, event planner and organizers now have a very simple and convenient way to chauffeur their VIP guests to and fro any event.
Teleport, in partnership with Uber, uses the ridesharing app to send an Uber ride to pick up guests and bring them to a location of your choice.
How it works:
You, the sender, will send a teleport request link to the person/guest of your choice. Once the receiver accepts the request, they will be directed to the web app where they will drop a pin to set their pickup location. They will then be able to see the ETA, a map to the final destination and all the driver’s information (name, phone number and license plate number). The receiver doesn’t need to have the Teleport app, Uber app, nor do they need to even have an iPhone.
Just like with Uber, the ride is paid for by the sender, so the receiver doesn’t have to worry about payments when the car arrives. You can even choose which type of car to send, like an UberBLACK for those VIP guests.
And just like that, your VIP guests’ transportation needs are taken care of; easy and hassle-free.
Why we love it:
Teleport streamlines communication. Unlike with the traditional Uber app, the sender no longer has to be the middle-man, communicating the details back and forth between the receiver and driver. Now you can make sure that your guests get to where they need to be, making it one less thing you have to worry about on the day of your event.
We love the weekends and we want to make sure that you enjoy them to the fullest. Take advantage of these [hopefully] work-free days and sleep in a little bit; relax. And if you want to get out and have some fun, ABCey’s Weekend Lineup has got you covered with some exciting events that involve orchestra music, chocolate AND an alcohol tasting party! Say what?!
1. “Off the Grid”: Friday Night Food Truck Party
FRIDAY MARCH 4TH, 2015 | 5PM – 10PM | FORT MASON | FREE*
It goes down at Fort Mason on Friday nights. If you love food, then Off the Grid is your type of party. Featuring over 30 food trucks, food tents and dessert carts, this is one food-tastic party. Steamed bao buns? Check. Lobster rolls? Got it. Frozen Custard? Yes Please! Come with a full wallet and an empty belly and spend the night indulging in all the food truck offerings.
2. Awesome Orchestra Classical Jam: Video Game Music
FRIDAY MARCH 4TH, 2016 | 7pm – 10pm | UPTOWN BODY & FENDER, OAKLAND, CA | FREE
Calling all gamers and musicians! Are you ready for a musical adventure? If so, then join Awesome Orchestra Collective this Friday for a night of amazing orchestra music in a fun and casual environment with people like you who get excited by incredibly high musicianship. Part open rehearsal, part performance, they provide sheet music for those of you who want to join in and an open space for those of you who just want to listen. This Friday’s theme is Video Game Music and it’s going to be one epic night you don’t want to miss.
3. International Chocolate Salon
SATURDAY MARCH 5TH, 2016 | FORT MASON | 10AM – 6PM | $20 ADV/$30 DOOR
Chocolate on chocolate on chocolate! Satisfy your cravings this Saturday with chocolates from some of North America’s finest chocolatiers and confectioners. The day will be filled with chocolate tastings, chef and author talks, and wine tastings, so all my chocolate lovers need not miss this sweet event. Head over to their website to get more info and purchase tickets.
4. SF Weekly’s Drink 2016 Tasting Party
SATURDAY MARCH 5TH, 2016 | 1PM – 5PM| CITY NIGHTS | $20-$25
Why not toast to the weekend? This unique, buffet-style tasting event will feature samples from 20+ breweries, wineries and distilleries. And to make sure you’re not drinking on an empty stomach, they’ll be providing complimentary appetizers. Tickets can be purchased here.
5. 2016 San Francisco History Days
SUNDAY MARCH 6TH, 2016 | 11AM – 4PM | THE OLD MINT | FREE
Get your learn on this Sunday at the Old Mint which will be transformed into pop up museums of San Francisco’s history. San Francisco has a rich and full past that many people don’t know about, so here’s your opportunity to get an in-depth look into this amazing city. Visit here for the full schedule of events.